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The National Hot Rod Association (NHRA) was proud to attend and participate in the , held April 22–23, 2025, in Nashville, Tennessee. As the largest and most prestigious gathering of North American sports business, the conference brought together the commissioners, executives, team owners, sponsors, and media leaders who shape the global sports landscape.

Representing NHRA were President Glen Cromwell, Chief Development Officer Brad Gerber, and Senior Vice President of Live Events Evan Jonat. Their attendance marked an important opportunity for NHRA to connect with leading voices across sports, deepen relationships with current partners, and bring NHRA’s unique perspective and speed to conversations about the future of sports.

The World Congress featured . Panel topics ranged from investment in sports media and brand-building to technology innovation, AI, and fan engagement.

Set in downtown Nashville—a city where sports and entertainment collide—the event also served as a powerful networking forum. From structured meetups to late-night industry gatherings, NHRA’s leadership engaged with stakeholders across leagues and sectors, reinforcing NHRA’s role in the broader business of sport.

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As NHRA celebrates its 75th anniversary, the association used its presence at the SBJ World Congress to revel some elements ofÌý how the world’s largest motorsport plans to honor this milestone season—highlighting a legacy of innovation, diversity, and grassroots engagement. Participation in this premier industry event not only reaffirmed NHRA’s commitment to leadership and growth, but also offered a platform to showcase its bold vision for the next 75 years of drag racing and beyond.